2024 — 2026
Hajj
Smart monitoring in Mina, Arafat and the Jamarat for three consecutive seasons, with 250+ monitoring and counting units tracking pilgrim movement in real time for their safety.
CTO · Project Management · Author
I lead the technology behind country-scale projects: AI for Hajj crowds, transport studies across Saudi cities and airports, and digital platforms built from scratch.
Over 15 years as CTO, COO and Project Manager, across Saudi Arabia, Canada and Jordan.

01 Selected work
Since 2016 I have led technology at a Saudi research company working in transport, traffic and crowd studies. We built systems that count and monitor with AI from live camera feeds, digital survey platforms, and dashboards that turn data into decisions in real time. These are some of the major projects the company delivered in those years.
2024 — 2026
Smart monitoring in Mina, Arafat and the Jamarat for three consecutive seasons, with 250+ monitoring and counting units tracking pilgrim movement in real time for their safety.
2025
A predictive system that forecasts crowd movement up to 30 minutes ahead, across 100+ monitoring locations, with Kidana Development Company.
2024
The city's transport and traffic model, with 170 intersection counts and 200 automatic traffic counters, plus Ramadan, Shawwal and Hajj surveys at 400+ locations.
2023 — 2027
11 Saudi cities and 700+ monitoring points, shaping the Kingdom's long-term transport strategy.
2023
The comprehensive transport and traffic plan: 800+ sites and a continuous 12-month study.
2023
A traffic and mobility study across 10+ airports, including Riyadh, Jeddah, Madinah, Taif, Qassim and Tabuk.
2018 — 2024
AI monitoring at Dhahran, Abu Ali and Aramco's airports, and smart sensors that count pedestrians.
The Jazan–Abha corridor with Korea's SAMAN, the Riyadh Master Plan, the Dammam–Riyadh high-speed rail study for Saudi Railway Company, and field surveys of travelers and residents exceeding 200,000 forms.
Clients & partnersKidana Development CompanySaudi AramcoSaudi Railway CompanyRoyal Commission for JubailSAMAN (Korea)
with Globant · Canada · 2022 — 2023
Project manager on building a Canadian rental platform from scratch: digital tenant onboarding and AI-based verification, multi-role access, and secure cloud architecture.
totira.comRiyadh · 2021 — 2024
CTO of a multi-tenant SaaS platform serving enterprise clients.
Canada · 2018 — 2025
Founded and led a software company for seven years: software, websites and apps, from idea to launch.
02 About me
As a seasoned technology leader with over 15 years of experience, I specialize in transforming complex challenges into innovative solutions.
My journey spans from hands-on development to executive leadership, giving me a unique perspective on both technical excellence and strategic vision. At the intersection of artificial intelligence and business strategy, I've led teams in developing intelligent systems for traffic management, crowd safety during Hajj, and smart survey platforms that serve millions.
My work focuses on creating real-world impact through technology. Beyond technology, I'm passionate about building teams that thrive on innovation and collaboration. I believe that the best solutions emerge when diverse perspectives come together with a shared commitment to excellence.
Leading AI-powered projects for data analysis, real-time decision support, and intelligent monitoring systems.
Expertise in building secure, scalable systems with focus on data protection and privacy compliance.
Successfully delivered complex projects across multiple industries with cross-functional teams.
International experience spanning Saudi Arabia, Canada, and Jordan with diverse cultural insights.
03 Career journey
From network rooms in Amman to AI systems for Hajj crowds: three countries, fifteen years.
Jan 2016 — Present · 10+ years Current
Research Company · Rayda, Eastern, Saudi Arabia
Jan 2021 — Dec 2024 · 4 years
Takamol Platform · Riyadh, Saudi Arabia
Jan 2018 — Apr 2025 · 7 years
joprogrammer · Ontario, Canada
Sep 2022 — Sep 2023 · 1 year
Globant · Ontario, Canada
Jun 2021 — Apr 2023 · 2 years
Crimson Rose Living · Mississauga, Ontario, Canada
Feb 2018 — Mar 2020 · 2 years
MoreDream Inc. · Amman, Jordan
2010 — Jun 2015 · 5 years 6 months
Travian Games · Amman, Jordan
Apr 2010 — Jan 2013 · 2 years 10 months
Amman, Jordan
04 The human side
Technology was never only numbers and projects for me. In 2018 I programmed an app that reads paper banknotes for blind people; the idea was Sara Abu Ali's. It was one of 21 projects accepted, out of 480 applicants, into a Finnish aid organisation's entrepreneurship programme, and Jordan TV featured it. In Amman I also designed keyboards for visually impaired users, and contributed to the keyboard of the Smartio device for blind people.
Today I carry this on as a partner in Rasan, a company that empowers people with disabilities. rasan.info
05 Books
For readers who manage teams, and for anyone who keeps promises to others and breaks them with themselves.
The Blind Manager
The Missing Guide to Decoding Human Behavior and Unleashing Employee Potential
Management and psychology: how managers improve by understanding human behavior at work. The abridged Egyptian audiobook is free, and the book is on Kindle in Arabic and English.
Listen free On AmazonResigning from Yourself
The psychology of what we don't see.
Five parts, nineteen chapters, and a practical tool in every chapter. Free to read in full on this site, with free audiobooks in Arabic and English, and 40 translations.
Proofreading and editing: Maryam Freihat
Read it free 🎧 Listen free 🌐 In 41 languages06 Expertise
Core competencies
Professional working
Arabic · Native
07 Crypto
I invest in cryptocurrency, and turned that experience into an Arabic beginners' course on Udemy, from the basics to trading and securing your wallet.
Crypto 101A Beginner's Guide to CryptocurrencyUdemy5 courses in 14.8 rating (11 ratings)99 students8.5 hoursArabic
08 Academic background
Master's degree
Midocean University
March 2022 – September 2024
Advanced studies in machine learning, neural networks, and AI applications for real-world problem solving.
Bachelor's degree
Al-Zaytoonah University of Jordan
2010 – 2014
Comprehensive foundation in computer science, software engineering, and information systems.
Diploma
Al-Isra University
2009 – 2010
Specialized training in network infrastructure, administration, and security fundamentals.
Committed to continuous learning and staying at the forefront of technology through ongoing professional development and industry certifications.
09 Get in touch
I'm always open to discussing new opportunities, innovative projects, or ways to bring value to your organization.
Whether you're looking for a technology leader to drive innovation, need expertise in AI and cybersecurity, or want to discuss potential partnerships, I'd love to hear from you.