How to Stop Comparing Yourself to Others: The Two-Way Rule
Willpower rarely switches comparison off, but you can aim it: what research says about benign envy and the stage behind photos, plus a 5-minute tool.
Key takeaways
- Comparison is a drive Festinger described in 1954, not a flaw in you; the useful move is to aim it, not try to abolish it by willpower.
- In the 2011 experiments only benign envy was linked to a drive to improve, and comparing upward paid off only when people felt improvement was within reach.
- What you see on a screen is a front stage; Jordan and colleagues found people underestimate how common negative feelings are in others.
- Before buying what you saw, finish: "I want this because...". If the reason is about people, not the thing, the want is probably borrowed.
- The two-way rule: in worldly things look at those below you with gratitude; in good and skill look at those ahead of you, to catch up.
You finish scrolling knowing the photo is a slice of a long day. You know its owner did not wake up like that, and that plenty of shots were dropped before this one was posted. Yet the question stays hanging in your head: why isn't my life this calm? Why does everyone else seem a step ahead?
Then comes the standard advice: "Just stop comparing yourself to others." Well meant, and useless, because it asks you to stop something that happens before you decide anything. What if you don't cancel the comparison, but change its job? It stops being a thief that takes your calm and leaves you nothing, and becomes a teacher that shows what can be reached and leaves the next step to you.
A screen is a window onto other people's lives, and you don't stop at every window equally. In this article you will see why your eye lands on particular windows, what separates a comparison that flattens you from one that moves you, and then try a five-minute tool.
Why this particular window? Comparison doesn't pick at random
In 1954 the psychologist Leon Festinger published "A Theory of Social Comparison Processes". His first hypothesis is simple: people have a drive to evaluate their opinions and abilities. The second: when no objective, non-social yardstick is available, we evaluate ourselves by comparing with others. You know this from experience. Am I successful? Is my life good? There is no ruler for those questions, so you look around.
His third hypothesis explains why some faces hurt more than others. Festinger says the tendency to compare yourself with a specific person weakens as the gap between you grows. Someone just starting at chess does not compare themselves with the recognised masters of the game, and tends to pick someone close to their own level. By the logic of the theory, not by direct measurement, that is why the photo of an old classmate stings more than the photo of a famous millionaire you have never met: the classmate once stood on the same starting line, so they work as a yardstick.
On abilities, Festinger sees a drive pointing upward, and notes that at least in Western culture there is a value placed on doing better and better. Because not everyone can be slightly better than everyone else, he concludes that comparison on abilities never settles into rest. He does not say willpower is helpless, but this makes switching it off by decision alone a weak hope. So comparison is not a defect in you. It is a drive a psychologist described more than seventy years ago, and the problem is where it points.
In his book Wanting (2021), the writer Luke Burgis builds on René Girard's theory of "mimetic desire": we learn what to want by watching others want it. He distinguishes "thin desires", shallow and quick to spread from person to person, from "thick desires", which form over time and contribute to a good life. He applies the idea to social media, where people act as models whose wants others pick up.
From thief to teacher: what separates the two comparisons?
English uses one word, "envy", for two different feelings. Niels van de Ven, Marcel Zeelenberg and Rik Pieters showed this in 2009: malicious envy pushes you to pull the other person down and damage their position, while benign envy pushes you to move up and improve your own. Dutch, as it happens, has separate words for the two, while English and Spanish make do with one. Arabic has two near neighbours, ghibta and hasad. Both feelings start with a sting. The difference is what comes after.
In 2011 the same team published four experiments titled "Why envy outperforms admiration". In the first, only benign envy, not admiration and not malicious envy, was linked to a stronger drive to study. In the second and third it was linked to better performance on a Remote Associates Task, a test of intelligence and creativity.
The most important detail came in the fourth experiment. Comparing with someone better than you triggered benign envy and better performance afterwards, but only when participants believed improvement was within reach. When they thought it was hard, the comparison led to admiration and no drive to do better. In other words, a teacher teaches you while they seem close, and becomes a painting in a museum once they seem far away.
The same shows up on the platforms themselves. In a survey of 385 Instagram users, the intensity of comparison was linked to inspiration, that link ran entirely through benign envy, and inspiration was linked to more positive feeling. A survey shows an association, not a cause, but it is a reminder that the screen can sometimes teach, if you know what to ask of it.
So you don't choose the first sting, but you do choose what follows. When a colleague gets promoted, the sting can push you to hope they stumble, or to ask how they prepared. Instead of "why isn't my life like this?", ask: is this step within my reach? If it is, ask its owner how they did it, or start with the smallest thing they did. If it is very far away, don't make it your yardstick. Pick someone one step ahead of you.
The want before the picture: do you actually want it?
Before you decide what to do with the comparison, ask about the want itself. You may catch yourself looking up the price of a watch you saw in a photo, or a restaurant, or a trip. The question isn't "is it beautiful?" but "why do I want it now?"
Try a short test, a reflective one and not a scientific measure: write "I want this because..." and finish the sentence honestly. If the reason is about the thing itself, such as a need you know or a pleasure you have actually tasted, the want is probably yours. If the reason is about people, such as that they will notice, comment or think something of you, it is more likely borrowed. In one question: does this actually serve me, or do I just not want to look behind its owner?
Not everything you desire is fake. But an honest answer saves you money, and sometimes points to the real need behind the want. Maybe you don't want the luxury watch, but to be taken seriously in meetings. That is something you can work on.
What is behind the picture: the stage we see
The sociologist Erving Goffman described everyday life in theatrical terms in The Presentation of Self in Everyday Life (1959). Each of us has a front that we show the audience, and a backstage where we drop the role and rest. What reaches the screen is the front. The backstage doesn't get posted.
Research points the same way. A 2011 paper by Jordan and colleagues, four studies in all, found that people underestimate how common negative emotions are in others. In one study they also overestimated how common positive ones are, even for peers they know well. That was explained in part by those peers saying they hide their negative feelings more than their positive ones. And a lower estimate of how common negative feelings are in others went with more loneliness, more rumination and less satisfaction with life.
Those studies did not measure scrolling specifically, but they suggest a nearby mechanism: you know your whole backstage and see only other people's front. In a survey of 425 undergraduates at a state university in Utah, people who had used Facebook longer, and those who spent more hours on it each week, were more likely to agree that others are happier. Those who had added people they did not know personally to their friends list were more likely to agree that others' lives are better. That survey shows an association. It does not say the screen is the cause.
So when you compare your day with a post, you are comparing a whole backstage with a frame someone else chose. And remember that you are a window for other people too: look at the last thing you posted and ask how much of your backstage was in it.
The two-way rule: look down in worldly things, look up in good
We have seen that comparison is hard to switch off, and that its effect depends on what you look at and what you ask. Is there a rule that gives your gaze a direction? This is where the "two-way rule" helps, the rule on which the book Resigning from Yourself builds its chapter "Between the Window and the Stage".
Its first half comes from a hadith reported by Muslim from Abu Hurayrah. In my translation: "Look at those who are below you, and do not look at those above you; that is more fitting, so that you do not belittle Allah's favour" (Sahih Muslim, 2963). Another narration in the same chapter of Muslim fixes the field: "When one of you looks at someone favoured over him in wealth and physical form, let him look at someone below him...". So the field is worldly things: money, and a person's appearance and build. The aim is that you do not look down on what Allah has given you.
This is not an invitation to gloat or to feel superior to anyone. It is an exercise in gratitude: when a photo of a bigger house or a fancier trip stings, remember those who lack what you have, a roof, health and safety, and go back to your life with a calmer eye.
The second half has a different field: good and skill. Here you don't look down; you look at whoever got ahead of you. Someone who reads more than you, or who has mastered a language you are learning, or who keeps up a good deed you have not yet managed to keep up. The point is to catch up, not to envy. This half is not the text of the hadith; it extends the Qur'an's call to compete in good: "so race one another to what is good" (Al-Baqarah 2:148, my translation). It is the place where upward comparison helps, because there the step is often within your reach.
Five minutes now: a window to learn through, a life to live
This is a short tool drawn from the book's chapter. It helps when you leave the screen feeling less than, or find yourself waiting for a number to settle what you are worth.
Don't wait for comparison to stop completely. The next time you open the screen, ask: in which field did this picture sting me? What do I actually want from it? If you answer honestly, you have moved from spectator to someone who chooses.
This idea is the heart of chapter 13, "Between the Window and the Stage", in Resigning from Yourself. Read the full chapter with its everyday scenes; it also has a second tool for people who play down their effort in front of others and then wait for praise. And if you would rather listen, the book has a free audio edition.
Frequently asked questions
Is it normal to compare myself with others?
Yes. In 1954 Festinger described a drive to evaluate our opinions and abilities, and said we measure ourselves against others when no objective yardstick exists. So it is more realistic to aim comparison than to abolish it by willpower.
Does comparing myself with someone better always hurt?
No. In van de Ven and colleagues' 2011 experiments, only benign envy was linked to a drive to improve, and comparing with someone better paid off only when participants thought improvement was attainable. When they thought it was hard, admiration appeared without any drive. So pick someone one step ahead.
What is the two-way rule?
In worldly matters (money, looks, possessions) look at those below you, with gratitude and not gloating, as in the hadith in Muslim 2963. In good and skill, look at those ahead of you, to catch up, not to envy. The second half extends the call to compete in good; it is not the hadith's text.
Does social media show how people really live?
Mostly their front stage. Jordan and colleagues (2011) found people underestimate negative feelings in others, even peers they know well, without studying screens specifically. In a survey of 425 students, longer Facebook use went with agreeing that others are happier. The survey is correlational and cannot show cause.
When should I see a specialist?
If comparison comes with persistent sadness or anxiety, a constant sense of being less than everyone, or it affects your sleep, work or relationships, talk to a mental-health professional. This article does not diagnose or treat.
Sources
- A Theory of Social Comparison Processes
- Leveling up and down: The experiences of benign and malicious envy
- Why envy outperforms admiration
- The Positive Side of Social Comparison on Social Network Sites: How Envy Can Drive Inspiration on Instagram
- Misery has more company than people think: Underestimating the prevalence of others' negative emotions
- "They are happier and having better lives than I am": The impact of using Facebook on perceptions of others' lives
- Wanting: The Power of Mimetic Desire in Everyday Life (review)
- Why you want what you want (on Burgis, Wanting)
- Dramaturgical Analysis (on Goffman, The Presentation of Self in Everyday Life, 1959)
- Sahih Muslim 2963 (Book of Asceticism and Softening of Hearts), narration c
- Sahih Muslim 2963 (Book of Asceticism and Softening of Hearts), narration a
- Quran 2:148 (Al-Baqarah)
